Soul Food to the World
SOULFOOD2THEWORLDSOULFOOD2THEWORLDSOULFOOD2THEWORLDSOULFOOD2THEWORLD
SOULFOOD2THEWORLDSOULFOOD2THEWORLDSOULFOOD2THEWORLDSOULFOOD2THEWORLD
THEWORLDSOULFOOD2THEWORLDSOULFOOD2THEWORLDSOULFOOD2THEWORLDSOULFOOD2

Bringing Soul Food® to the world one post at a time

Enter via WhatsAppThe Soulfluencers™

WHO WE ARE

SoulFood2TheWorld is an initiative powered by the makers of Soul Food® and proudly South African fried chicken brand, Chicken Licken®.

Chicken Licken® is a South African brand and is almost exclusively found in South Ah and as a result the rest of the world is deprived of soul, ag shame. We seek to bridge this gap, one post at a time.

SoulFood2TheWorld is a fictional organization dedicated to the non-fictional cause of bringing soul to the world.

THE CAUSE

Chicken Licken® wants to reach out to the less fortunate people of the world, all those that don’t get to enjoy Soul Food® on the daily. The SoulFood2TheWorld initiative is our way of saying, “Askies world, here’s a taste of what we have”.

Buy any Chicken Licken® meal and win your share of up to R20 million in instant prizes by entering via WhatsApp.

And if you post your soulful content online, you could become the ultimate Soulfluencer™ and win a trip to anywhere in the world.

Enter via WhatsApp

Join our cause by becoming a Soulfluencer™ Mzansi, and help share our Soul.

The call

The call

Please watch and answer the call.
Namaste Mzansi.

SOULMETER PROGRESS

Track our SoulFood2TheWorld cause.

Level 4

The time has come to crown the ultimate Soulfluencer™, all hail the most Soulful one!

Level 3

When the world said “Mapha”, you said, “Bamba”, so here’s something from us to say, thank you!

Level 2

We are at a loss for words, but here’s one, danko!

Level 1

Let’s make the world a more Soulful place, one post at a time Mzansi.

Enter via WhatsApp
Want the tea on how to become a Soulfluencer™? Press play.

Want the tea on how to become a Soulfluencer™?

Press play.

SOULFLUENCERS DOING THEIR PART

Looking for Soulful content, you’ve come to the right place. Danko Mzansi.

CHICKEN LICKEN #SOULFOOD2THEWORLD PROMO 2025

WIN YOUR SHARE OF UP TO R20 MILLION – IN AIRTIME, CASH OR MEAL VOUCHERS

TERMS AND CONDITIONS

  1. INTRODUCTION
    1. Promoters. The promoters of this promotional competition are Golden Fried Chicken Proprietary Limited (“Chicken Licken”) (registration number: 1999/005199/07), a company incorporated in the Republic of South Africa and having its registered address at 53 Booysens Road, Booysens, Johannesburg; and Joe Public (Pty) Ltd (‘JP’), a company incorporated in the Republic of South Africa and having its registered address at 2 Bruton Road Bryanston; and VCG Promo Risk (Pty) Ltd (“VCG”) Registration Number 2014/111211/07 – a private company duly incorporated in accordance with the laws of the Republic of South Africa with its registered address at 50 Long Street, Cape Town, 8001. Chicken Licken, JP and VCG are collectively referred to as the “Promoters” in respect of the promotion for purposes of these competition terms and conditions ("Terms").

    2. Participants. All persons participating ("Participants") in the CHICKEN LICKEN #SoulFood2TheWorld PROMO 2025 (the "Promotion") agree that the Promotion rules as set out in these Terms are binding on them. A copy of these Terms is available at www.soulfood2theworld.com, and on the Promotion WhatsApp line (+27 67 537 8680).

    3. Acceptance of Terms. By participating in the Promotion, all Participants confirm that they have read, understood, and agree to be bound by these Terms, as well as any other rules, policies, or instructions that may be communicated by the Promoters from time to time. Participation in the Promotion will be deemed as acceptance of all the Terms set out herein. If a Participant does not agree to these Terms, they must not participate in the Promotion.

  2. IMPORTANT NOTICE
    1. Consumer Protection Act Disclosures. The Promoters have a duty to point out that certain clauses in these Terms may: (i) limit the risk or liability of the Promoter or a third party; and/or (ii) may create risk or liability for the Participant; and/or (iii) may compel the Participant to indemnify the Promoters or a third party; and/or (iv) serves as an acknowledgement, by the Participant, of a fact. The clauses in these Terms that require specific consideration are: Clause 1.2 (Participants), Clause 1.3 (Acceptance of Terms), Clause 3 (Promotion Rules), Clause 4 (Marketing Consent), Clause 5 (Intellectual Property), Clause 6 (Indemnity), Clause 7 (Limitation of Liability), Clause 8 (Data Privacy) and Clause 9 (General). Participants are strongly advised to read these clauses carefully and ensure that they understand the implications before entering the Promotion.

    2. Standing of CPA. Nothing in these Terms is intended to, or must be understood to restrict, limit, or avoid any rights or obligations created for either the Participant or the Promoters in terms of the Consumer Protection Act, 68 of 2008 (the "CPA").

  3. RULES OF THE PROMOTIONAL COMPETITION
    1. Commencement and Duration. The Promotion will commence on 00:01am on 27 October 2025 ("Commencement Date") and will run until 23:59pm on 14 December 2025 ("Closing Date"), both dates inclusive (the "Promotion Period"). No entries received before the Commencement Date or after the Closing Date will be considered for the purposes of this Promotion.

    2. Eligibility to Enter the Competition.
      1. Eligibility Criteria. To be eligible to participate in this Promotion, an individual must meet all of the following criteria:
        • The Participant must be a natural person (entries from juristic entities, such as companies, partnerships, or trusts, will not be accepted).
        • The Participant must be 18 (eighteen) years of age or older at the time of entry.
        • The Participant must be a resident of, and physically located in, the Republic of South Africa.
        • The Participant must provide accurate, complete, and up-to-date personal information as required for entry into the Promotion.
      2. Exclusions. The following persons are expressly excluded from participating in this Promotion:
        • Directors, members, partners, agents, consultants, and employees of the Promoters, as well as their immediate family members (including spouses, life partners, business partners, and direct relatives), and any person directly or indirectly controlling or controlled by the Promoters.
        • Suppliers of goods or services in connection with this Promotion, and any of their directors, members, partners, agents, consultants, employees, and their immediate family members.
        • Any other person or entity professionally connected with the Promotion.
        • Notwithstanding the above, employees of Chicken Licken who are not otherwise excluded may participate in the Instant Prize component of the Promotion, but are not eligible to win the Main Prize.
      3. Verification. The Promoters reserve the right to verify the eligibility of any Participant at any stage and may require such information or documentation as they deem necessary to confirm eligibility. Failure to provide such information or documentation, or the provision of false or misleading information, will result in immediate disqualification from the Promotion.

    3. Main Prize:
      1. The Prize. The main prize is an Ultimate SoulFluencer™ Trip to a destination of the winner’s choice, subject to availability and a maximum total value of R200,000 (Two Hundred Thousand Rand) (the “Main Prize”). The winner may select their preferred location for the trip, provided that all travel arrangements, including flights, accommodation, and activities, can be secured within the total prize value and are available at the time of booking. The prize is not transferable for cash or any other alternative, and all bookings must be made through a travel company appointed by the Promoters. Should the cost of the selected trip exceed R200,000, the winner will be responsible for any additional expenses. The Promoters shall not be liable for any costs, including but not limited to travel insurance, visas, passports, or any other incidental expenses, over and above the stated prize value. All travel is subject to availability, applicable terms and conditions, and any relevant government or regulatory restrictions. All bookings for the Main Prize must be made within 12 (twelve) months of the winner being notified of their win; failure to do so will result in forfeiture of the prize.
      2. Eligibility for the Main Prize. In order to be eligible to win the Main Prize, Participants must do the following during the Promotion Period:
        • Create original video content of themselves enjoying any Chicken Licken meal.
        • Post this content on at least one of the following social media platforms: TikTok, Facebook, Instagram, or X/Twitter.
        • Ensure that the post includes the hashtag #SoulFood2TheWorld and tag Chicken Licken social page (TikTok: @chickenlicken_sa; Facebook: @ChickenLickenSA; Instagram: chicken_licken_sa; X/Twitter: ChickenLickenSA ).
        • Set the post to 'public' so that it is accessible for verification by the Promoters.
        • Ensure that the content complies with the terms and conditions of the relevant social media platform and does not infringe any third-party rights.
        Each unique, qualifying post will constitute one entry for the Main Prize. Participants may submit multiple entries, provided each entry is unique and meets the above requirements. Only posts made during the Promotion Period will be considered. The Promoters reserve the right to verify the authenticity of all entries and to disqualify any entry that does not comply with these requirements or is suspected of fraud or misconduct.
      3. The Winner. The Main Prize winner will be selected through a judged process by a panel comprising representatives of the Promoters and at least one independent person. The judging will be based on the following criteria: (a) relevance to the theme “SoulFood2TheWorld” and brand affinity; (b) originality and creativity; (c) quality of execution and storytelling; and (d) audience engagement (likes/comments/shares relative to account size). The judging period will run from 15 December 2025 to 19 December 2025. In the event of a tie, the independent person will have a casting vote. The decision of the judging panel is final and binding. Only eligible entries received during the Promotion Period will be considered.. The winner will be contacted via direct message on the social media platform used for their winning entry. If the winner cannot be contacted after reasonable attempts, or if the winner fails to comply with any of the Terms, the Promoters reserve the right to disqualify that winner and select an alternative winner using the same judging process. The Promoters’ decision regarding the selection of the winner is final and binding, and no correspondence will be entered into.

    4. Instant Prizes:
      1. Qualifying Purchases. Participants who make a 'Qualifying Purchase' (defined below) at any Chicken Licken outlet or via Uber Eats or Mr D platforms are eligible to enter the instant prize component of the Promotion ("Instant Prize"). A Qualifying Purchase is defined as a purchase of R30 (thirty Rand) or more, inclusive of VAT, on any Chicken Licken meal, made at a participating outlet in the Republic of South Africa, or via Mr D or Uber Eats in South Africa, during the Promotion Period.
      2. Entry. To enter for an Instant Prize, Participants must upload a valid till receipt or Mr D/Uber Eats invoice reflecting a Qualifying Purchase to the Promotion WhatsApp line (+27 67 537 8680), following the instructions provided on the promotional material. Each receipt or invoice may only be used once and must clearly display the date, time, and value of the purchase. Upon submission, the receipt or invoice will be verified electronically, and, where necessary, physically, to confirm its validity and authenticity.
      3. Winning Instant Prizes. Instant Prizes will be awarded randomly based on a pre-set winning algorithm. Participants will be notified immediately via WhatsApp if they have won an Instant Prize and will be provided with instructions on how to redeem their prize. Should there be a choice of prize, the Participant will be offered the opportunity to select their preferred option at the time of notification.
      4. The Instant Prizes. The available Instant Prizes are as follows:
        • R30 (Thirty Rand) prize, redeemable as either a R30 Chicken Licken Meal voucher at Mr D or R30 data at the cellular network service provider of the winner's choice (up to 500,000 prizes available).
        • R100 (One Hundred Rand) prize, redeemable as either a R100 Chicken Licken Meal voucher at Mr D or R100 data at the cellular network service provider of the winner's choice (up to 20,000 prizes available).
        • R500 (Five Hundred Rand) prize, redeemable as either a R500 Chicken Licken Meal voucher at Mr D, R500 data at the cellular network service provider of the winner's choice, or R500 cash as a cardless Standard Bank ATM withdrawal (up to 3,000 prizes available).
        • R2,500 (Two Thousand Five Hundred Rand) cash prize, redeemable as a cardless Standard Bank ATM withdrawal (up to 600 prizes available).
      5. Limitations. Each Participant may enter the Instant Prize component a maximum of one (1) time per day, three (3) times per week, and a total of twenty (20) times over the entire Promotion Period. Any attempt to enter using the same receipt or invoice more than once, or to submit fraudulent or altered documents, will result in disqualification and may lead to the Participant's mobile number being blocked from further participation. All Instant Prizes are subject to availability and the Promoters' verification processes. The Promoters' decision regarding the awarding of Instant Prizes is final and binding, and no correspondence will be entered into. Instant Prizes are not transferable, and no alternatives will be offered except at the sole discretion of the Promoters. If a prize is not redeemed within the specified redemption period or by the Closing date (whichever is the earlier), the Participant will forfeit the value of the prize. Instant Prize vouchers (Meal or Cash) cannot be replaced should the participants experience any loss of the voucher and codes or unauthorised use of said vouchers and codes. All risks associated with the vouchers or codes are transferred to the participants as soon as they are award to the participants.

  4. MARKETING CONSENT. By participating in the Promotion, Participants expressly consent to the Promoters and their authorised agents using their personal information for the purposes of administering the Promotion and fulfilling prizes. In addition, Participants agree that the Promoters may use their name, likeness, and any content submitted as part of their entry (including photographs, videos, and social media posts) for publicity, marketing, and promotional purposes related to the Promotion, in any media and without further compensation, unless prohibited by law. Participants further consent to receiving marketing communications from the Promoters regarding future promotions, products, and services, provided that Participants may opt out of such communications at any time by following the unsubscribe instructions included in the communication or by contacting the Promoters directly. The Promoters will process all personal information in accordance with applicable data protection laws and their published Privacy Policy. Participants may withdraw their consent to the use of their personal information for marketing purposes at any time, but such withdrawal will not affect the lawfulness of any processing carried out prior to the withdrawal, nor will it affect participation in the Promotion.

  5. INTELLECTUAL PROPERTY. All intellectual property rights, including but not limited to copyright, trade marks, trade names, logos, designs, and any other proprietary rights, in and to all materials, content, branding, and promotional material relating to the Promotion (excluding content lawfully submitted by Participants as part of their entry) are and shall remain the exclusive property of the Promoters or their licensors. Nothing in these Terms shall be construed as granting any Participant any rights, title, or interest in or to any intellectual property of the Promoters, except as expressly set out herein. By submitting any content (including but not limited to photographs, videos, social media posts, or other materials) as part of their entry into the Promotion, Participants grant the Promoters a non-exclusive, royalty-free, worldwide, irrevocable, and perpetual licence to use, reproduce, modify, adapt, publish, display, broadcast, and distribute such content for the purposes of administering the Promotion, publicising the Promotion, and for any related marketing or promotional activities, in any media now known or hereafter developed, without further compensation to the Participant, unless prohibited by law. Participants warrant that any content submitted is their original work, does not infringe the intellectual property rights or other rights of any third party, and that they have all necessary rights, licences, and permissions to grant the above licence to the Promoters. The Promoters reserve the right to require proof of such rights and to disqualify any entry that is found to breach this warranty. Participants shall not use, reproduce, or distribute any of the Promoters’ intellectual property, branding, or promotional material for any purpose other than participation in the Promotion, without the prior written consent of the Promoters.

  6. INDEMNITY. By participating in the Promotion, all Participants acknowledge and agree that they do so entirely at their own risk. To the fullest extent permitted by law, Participants hereby indemnify and hold harmless the Promoters, their directors, officers, employees, agents, affiliates, and any associated companies from and against any and all claims, demands, actions, damages, losses, liabilities, costs, or expenses (including, without limitation, legal fees) arising out of or in connection with their participation in the Promotion, the acceptance and/or use of any prize, or any breach of these Terms by the Participant. This indemnity includes, but is not limited to, any claims relating to personal injury, illness, death, property damage, or loss (whether direct, indirect, consequential, or otherwise), except to the extent that such claims arise as a direct result of the gross negligence or wilful misconduct of the Promoters or any party acting on their behalf. Participants further agree that the Promoters shall not be liable for any loss, damage, or injury suffered as a result of technical failures, unauthorised access, or any event beyond the reasonable control of the Promoters, and that the Promoters’ total liability in respect of any claim arising out of the Promotion shall be limited to the value of the relevant prize awarded to the Participant.

  7. LIMITATION OF LIABILITY. The Promoters, their agents, affiliates, and associated companies shall not be liable for any loss, damage, injury, or death, whether direct, indirect, consequential, or otherwise, arising from any cause whatsoever which may be suffered by any participant or winner as a result of entering, participating in, or winning the promotion, or the use of any prize, except to the extent that any such liability cannot be excluded by law. Without limiting the generality of the foregoing, the Promoters are not responsible for any technical failures affecting participation in the promotion, any incorrect or inaccurate information, or any loss or damage to personal property. Participants hereby indemnify and hold harmless the Promoters and their agents from any and all claims, damages, liabilities, costs, and expenses arising from their participation in the promotion or acceptance and use of any prize.

  8. DATA PRIVACY
    1. Personal Information. For the purposes of this Promotion, “Personal Information” means information relating to an identifiable, living, natural person and, where applicable, an identifiable, existing juristic person, as defined in the Protection of Personal Information Act, 4 of 2013 (“POPIA”).
    2. Consent to Process. By participating in the Promotion, Participants acknowledge and agree that the Promoters and their authorised agents may collect, process, store, and use the Personal Information provided by Participants for the purposes of administering the Promotion, verifying eligibility, fulfilling prizes, marketing and promoting the Promotion as well as any winners, and complying with applicable laws and regulations. The Promoters undertake to process all Personal Information in accordance with POPIA and any other applicable data protection legislation.
    3. Confidentiality. Personal Information will be treated as confidential and will not be used for any purpose other than those stated above, unless the Participant has provided express consent or unless required or permitted by law. The Promoters may share Personal Information with their authorised agents, service providers, and third parties strictly as necessary for the administration of the Promotion and the fulfilment of prizes, subject to appropriate confidentiality and data protection obligations.
    4. Rights of Participants. Participants have the right to access, correct, or request deletion of their Personal Information held by the Promoters, and may withdraw their consent to the processing of their Personal Information at any time by contacting the Promoters in writing. Withdrawal of consent will not affect the lawfulness of any processing carried out prior to such withdrawal, nor will it affect participation in the Promotion where such processing is necessary for the administration thereof.
    5. Security. The Promoters will take all reasonable and appropriate technical and organisational measures to secure the integrity and confidentiality of Personal Information in their possession or under their control, and to prevent unauthorised access, loss, or damage.
    6. Further details. Further details regarding the Promoters’ approach to data privacy and the rights of Participants can be found in the Promoters’ published Privacy Policy, which is available on request or via the Promoters’ website.

  9. GENERAL
    1. Severability. If any provision of these Terms is found to be invalid, unlawful, or unenforceable, such provision shall be severed from the remaining Terms, which shall continue to be valid and enforceable to the fullest extent permitted by law. The invalid, unlawful, or unenforceable provision shall be replaced by a valid, lawful, and enforceable provision that most closely reflects the original intent of the Promoters.
    2. Governing Law and Jurisdiction. These Terms and the Promotion shall be governed by and construed in accordance with the laws of the Republic of South Africa. Any disputes arising out of or in connection with the Promotion or these Terms shall be subject to the exclusive jurisdiction of the courts of South Africa.
    3. Force Majeure. The Promoters shall not be liable for any failure to perform, or delay in performing, any of their obligations under these Terms if such failure or delay is caused by circumstances beyond their reasonable control, including but not limited to acts of God, war, strikes, industrial disputes, acts of government, natural disasters, or technical failures. In such circumstances, the Promoters reserve the right to cancel, suspend, or amend the Promotion.
    4. No Waiver. Any failure by the Promoters to enforce any provision of these Terms shall not constitute a waiver of that provision or of any other rights under these Terms. No waiver by the Promoters of any provision shall be effective unless made in writing and signed by an authorised representative of the Promoters.
    5. Entire Agreement. These Terms constitute the entire agreement between the Promoters and Participants in relation to the Promotion and supersede any prior agreements, communications, or understandings, whether written or oral, relating to the subject matter of the Promotion.
    6. No Partnership or Agency. Participation in the Promotion does not create any relationship of partnership, agency, joint venture, or employment between the Promoters and any Participant. No Participant is authorised to bind the Promoters in any manner whatsoever.
    7. Notices and Communications. Any notices or communications required or permitted to be given under these Terms must be in writing and delivered to the Promoters at the contact details provided in the promotional material or on the official Promotion website. The Promoters may communicate with Participants via email, WhatsApp, or other electronic means as appropriate.
    8. Taxation. Any tax liability or obligation arising from the receipt of any prize shall be the sole responsibility of the winner. The Promoters make no representations and give no warranties regarding the tax implications of winning or accepting any prize.
    9. Complaints and Queries. Any complaints or queries regarding the Promotion or these Terms should be directed to the Promoters using the contact details provided in the promotional material or on the official Promotion website. The Promoters will use reasonable endeavours to respond to all complaints and queries in a timely and appropriate manner.
    10. Amendment of Terms and Termination of Promotion. The Promoters reserve the right, in their sole discretion, to amend, modify, or update these Terms at any time, including but not limited to changes necessitated by legislative or regulatory requirements, or to terminate or suspend the Promotion (in whole or in part) for any reason whatsoever, including but not limited to circumstances of force majeure, fraud, or technical failure. In the event of such termination or suspension, all Participants agree to waive any rights or claims they may have in respect of the Promotion and acknowledge that they will have no recourse against the Promoters, their advertising agencies, advisors, suppliers, or nominated agents. Any amendments to these Terms will be effective immediately upon being made available on the official Promotion website or communicated via other appropriate means.
    11. Entry Requirements and Validity. Entries will only be accepted if they comply fully with all entry instructions and requirements as set out in these Terms and any promotional material. No applications or entries from agents, third parties, organised groups, or entries automatically generated by computer or other automated means will be accepted. Incomplete, illegible, or corrupted entries will be disqualified. The Promoters accept no responsibility for any entries that are lost, delayed, misdirected, or not received for any reason.
    12. Audit, Verification, and Disqualification. The Promoters reserve the right to carry out audits and verification checks in respect of any winner(s) and entries to confirm their eligibility and the validity of their entry. The Promoters further reserve the right to disqualify any winner or Participant if fraud, cheating, or non-compliance with these Terms is suspected or established, or if the Participant has provided false or misleading information. The Promoters’ decision in this regard shall be final and binding, and no correspondence will be entered into.